Privacy Policy
Last updated: 2 October 2026
This Privacy Policy explains how pialfa (Pi Alfa brand) processes the personal data of visitors to and customers of the online shop pialfa.com, in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Portuguese law.
1. Data controller
Trading name: pialfa (Pi Alfa brand)
Tax number (NIF): 316930423
Address: Rua Padre Manuel Faria N.º 2, 5340-311 Macedo de Cavaleiros, Bragança, Portugal
Email: info@pialfa.com
Phone: +351 913 822 833 (call to a Portuguese mobile number)
2. Data we collect
Depending on how you use the website, we may process:
- Identity and contact data: name, email, phone number, billing and delivery address, tax number (if provided);
- Account data: login details and order history, if you create an account;
- Order and payment data: products, amounts, payment method and order status (card details are handled by payment providers and are not stored in full by Pi Alfa);
- Technical data: IP address, device/browser type, pages visited and security logs;
- Communication data: messages sent by email, contact form or WhatsApp;
- Cookie and consent data: cookie preferences and related records, where applicable.
3. Purposes and legal bases
- Performance of a contract: processing orders, payments, deliveries, returns and customer support;
- Legal obligation: invoicing, accounting and compliance with tax and commercial duties;
- Legitimate interests: website security, fraud prevention, service improvement and operational messages about your order;
- Consent: non-essential cookies, newsletters and digital marketing (where applicable). You can withdraw consent at any time.
4. Recipients and processors
Data may be processed by providers needed to run the shop, for example:
- web and email hosting (Hostinger);
- the WooCommerce / WordPress platform;
- payment providers (e.g. Stripe, PayPal and others enabled at checkout);
- couriers and delivery services;
- analytics, advertising and cookie-consent tools (only where authorised);
- competent authorities, where required by law.
Where data is transferred outside the European Economic Area, we will put appropriate safeguards in place (e.g. standard contractual clauses) where applicable.
5. Retention
We keep data only for as long as necessary: order and invoicing data for the legally required periods; account data while the account is active; marketing data until you withdraw consent; technical logs for as long as needed for security and diagnostics.
6. Your rights (GDPR)
You have the right of access, rectification, erasure, restriction, portability and objection, and the right to withdraw consent. To exercise them, contact info@pialfa.com. You also have the right to complain to the Portuguese supervisory authority, CNPD (www.cnpd.pt), or to the authority in your country (in the UK, the ICO).
7. Cookies
We use cookies that are essential for the shop to work and, with your consent, analytics and marketing cookies. You can manage your preferences in the cookie banner. Details in our Cookie Policy.
8. Children
The shop is not intended for anyone under 18. We do not knowingly collect data from minors.
9. Security
We apply appropriate technical and organisational measures (HTTPS, access controls and good hosting practice). No system is 100% secure; if a significant incident occurs, we will act in accordance with the law.
10. Changes
We may update this policy. The date at the top of this page will be revised accordingly. For significant changes, we may let you know by appropriate means.
Privacy questions: info@pialfa.com.
